Content is a business asset.
To content market, you need a strategy, analysis and governance of your content.
Content strategy is the field of practice encompassing every aspect of content, including its design, development, analysis, measurement, evaluation, production, management, and governance.
In order to content market, you need to develop your strategy for your content assets. Using analytics to see which content assets are viewed, downloaded, shared, as well as measuring which channels perform the best, you will be well informed about what your audiences respond to.
Content strategy and marketing may cause change in how your team operates. The shift to creating content for your users creates a client-centric organization which can lead to more innovation, understanding, opportunities and, ultimately, success. But, it can also create a demand on your resources. With the measurable results you’re bound to see, we’re betting that you’ll find it worth the investment.
Don’t Miss This: How to Create a Content Strategy in 9 Steps.