A business magazine for florists with one of the best technology tips columns ever! Well written, supremely useful publication with high readership and engagement.
Floral Management magazine needed ways to better compete in an increasingly competitive marketplace, our redesign delivered a business-savvy sophistication and more engaging packaging. The refocus on the business needs of the readers helped the magazine maintain its ad revenue in the face of a challenging economy.
services provided: print publication redesign, design and production