Keppler Speakers was seeking a plan to increase the results from their marketing. A content marketing plan was developed that was kicked off by releasing the useful live-guide, the Hiring Speakers Toolkit. The Toolkit is a quasi-microsite, housed within their organizational site, that is updated on a regular basis.
The content marketing program will also lead to increased house leads that can be used as incentives and rewards to improve the performance of their sales team.
services provided: content marketing plan, positioning plan, content marketing, logo design, collateral design