School Counselor magazine is American School Counselor Association’s highly read print publication and part of a robust set of content offerings.
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[post_content] => Wonders Child Care is a nonprofit with nine locations. The organization had brand issues ranging from having outgrown their previous name to brand alignment and marketing.
We developed new name options and identified a process for name selection that included a series of polls, a report, and, finally, trademarking. The brand work included a logo, visual identity, new website, and refined positioning language. A content marketing plan was developed, as were new content assets and a social media guide.
“Working with Bussolati has made us smarter about how we communicate and gave us a foundation to identify for ourselves what needs to be communicated through our content. The strategic thinking Bussolati brought us continues to be evident in our everyday.” Executive Director
services provided: identity design, content marketing plan, content product development, site design, collateral (print) design.
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[post_content] => Keppler Speakers was seeking a plan to increase the results from their marketing. A content marketing plan was developed that was kicked off by releasing the useful live-guide, the Hiring Speakers Toolkit. The Toolkit is a quasi-microsite, housed within their organizational site, that is updated on a regular basis.
The content marketing program will also lead to increased house leads that can be used as incentives and rewards to improve the performance of their sales team.
services provided: content marketing plan, positioning plan, content marketing, logo design, collateral design
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[post_content] => School Counselor magazine is American School Counselor Association’s highly read print publication and part of a robust set of content offerings.
[post_title] => School Counselor magazine keeping a community connected
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[post_content] => Published by the Humane Society of the United States of America, this content tool is targeted to a subset of their audience; the people on the frontlines of animal protection. Offering practical expertise, technical know-how, forums for debate, program profiles, news on the latest research and trends, and a sense of inspiration and community among those striving to make the world a better place for animals.
“The work Bussolati did helping us rebrand was invaluable. They bring a receptivity and creativity to every issue, helping us envision treatments for challenging articles, responding and rethinking. Our magazine is much the better for their vision.” Editor
services provided: print publication redesign, design and production
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[post_content] => A business magazine for florists with one of the best technology tips columns ever! Well written, supremely useful publication with high readership and engagement.
Floral Management magazine needed ways to better compete in an increasingly competitive marketplace, our redesign delivered a business-savvy sophistication and more engaging packaging. The refocus on the business needs of the readers helped the magazine maintain its ad revenue in the face of a challenging economy.
services provided: print publication redesign, design and production
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[post_content] => ACC Docket is a print magazine that remains robust and profitable, not many publications can say that these days. Why is this? The editorial team keeps it fingers on the pulse of its readership. They engage with audience on many levels and invest effort in identifying topics that will resonate. We are honored to work with a top-notch team. Check back soon to see the restructured and redesign publication that will keep ACC positioned to engage and achieve goals with their content in all channels.
“The Bussolati team is absolutely wonderful to work with, their attention to detail, planning and process, they are always on time, and oversee our account as if it were their own magazine. They offer suggestions and ideas we have never received before. What a joy it is to work with such professionals. You won't be disappointed if you work with them.” Editor in Chief
services provided: print publication design and production, upcoming launch of restructure and redesign
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[post_content] => Winners of the CODiE award include Adobe Acrobat X, LexisNexis nexis.com, Jigsaw, Learning A-Z and many more. SIIA, who awards the CODiE, asked us to help with their identity and brand plus we were thrilled to get to design the award itself. Taking advantage of how common direct overhead lighting is in offices, the award appears to be project the award name onto the surface it sits on – drawing lots of attention and questions about 'where the battery is located.' (Shhhh. Our secret.)
services provided: award design, brand and identity design, style guide
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[post_content] => American Physical Therapy Association is the leading resource for physical therapists. APTA’s new online learning resource was developed in response to member needs, but they had to first attract chapters/members who had developed a relationship of providing content or functioning as an instructor to a competing for-profit online learning center.
Bussolati’s redesigned the site to increase functionality and developed a content strategy plan to increase the daily relevance and drive awareness of the site.
services provided: content marketing plan, positioning plan, website design
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[post_content] => The New Israel Fund needed to articulate their purpose to their diverse audience —followers, donors, supporters, grantees, grantors, and progressive communities around the world with interests in Israel — and present it with consistent identity and language.
We developed ‘Say Yes to a Better Israel,’ a statement that coupled with their actions and words that support their belief in a strong democratic process in Israel made their identity plain to understand. The message is versatile and can be stretched for a specific issue focus by playing with the ‘Say No, Say Yes’ construct. E.g., ‘Say Yes to Democracy in Israel, Say No to [an individual or action that is obstructing tolerance in Israel).’
“The praise for our new brand is near-universal, from Jerusalem to Washington. I recommend Bussolati without hesitation or qualification to any organization, but particularly to those with complex branding needs and a history of difficulty with visibility .” Director of Communications
services provided: identity design, content strategy, action statement, site, collateral and emarketing design
[post_title] => New Israel Fund Content Strategy
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[post_content] => Ad sales for the Commercial Finance Association’s flagship publication, The Secured Lender, were flat and reader engagement was low.
After we completed a redesign and restructuring, the publication was revitalized and resulting in a 15% increase in advertising revenue in the first six issues.
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[post_content] => Design for a series of public art performances on the streets of Washington, DC. The goal was to maintain a strong identity and yet highlight each performer with individual visual attention. A series of " marks the spot" logos were created.
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[post_content] => Wonders Child Care is a nonprofit with nine locations. The organization had brand issues ranging from having outgrown their previous name to brand alignment and marketing.
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services provided: identity design, content marketing plan, content product development, site design, collateral (print) design.
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School Counselor magazine is American School Counselor Association’s highly read print publication and part of a robust set of content offerings.
Associations have long understood that content is an effective tool for engaging their audiences and the cornerstone of creating a community. Content strategy is the guidance for how to use the tool to ensure that all departments are working toward a common goal and sharing content in an efficient workflow process for maximizing performance. Content strategy ensures that your content is aligned with your association’s goals as well as the member acquisition goals. So content strategy is the’ how’ and, more importantly, the ‘why’ to your content.
Association-wide content strategy ensures that your organization is efficient in your content creation process and targeted in your goals. Keeping departments working in synch presents a cohesive voice in your leadership of your trade niche, but most importantly it can eliminate the possibility that valuable content goes unleveraged. A clear content strategy keeps departments that historically don’t communicate, like sales (aka membership) and editorial in a dialog about the content and it’s goals. In short, it can help your content perform better.
An online learning center seeks to build upon the influence of the association by becoming a source for education and training for the profession and demonstrating it’s value in assembling expertise better than any other source. But, if the average professional in your space only seeks an education opportunity twice a year, that leaves about 50 weeks a year where they can forget about your online service.
Unless, you have offerings for them every day of the year.
Useful content, premium content, entertaining, poll or opinion content can increase the usefulness of your site. It doesn’t take a costly research project to believe that if your audience finds reason to visit your site on a regular basis, that when the small window of need opens up where they are seeking an educational goal that they will not have forgotten you and, more likely, they will look to you first.
The demand to engage and deliver value compresses time in such a way that a higher price tag is associated with missing the mark about what content is valued. Using your digital content analytics reveals your audience now, and they are your content curators. This is how you are sure which content is really resonating with your audience. Learning what action they take once they have interacted with the content also informs — do they share it, like it, read another piece, return to it, read other content that people who liked this one read, comment?
Armed with minute-by-minute data about your audience, you can respond with an agility to keep their attention and remain at the hot center of their interest. This underscores the import to align your content with your association’s goals. And now a redesign is more of a repositioning to the effect of getting your content to perform better which can’t be achieved wielding the latest design trends alone. However, align your design solutions with your business goals and then the design will serve a very important function in elevating the performance of your content.