Wonders Child Care is a nonprofit with nine locations. The organization had brand issues ranging from having outgrown their previous name to brand alignment and marketing.
We developed new name options and identified a process for name selection that included a series of polls, a report, and, finally, trademarking. The brand work included a logo, visual identity, new website, and refined positioning language. A content marketing plan was developed, as were new content assets and a social media guide.
“Working with Bussolati has made us smarter about how we communicate and gave us a foundation to identify for ourselves what needs to be communicated through our content. The strategic thinking Bussolati brought us continues to be evident in our everyday.” Executive Director
services provided: identity design, content marketing plan, content product development, site design, collateral (print) design.