Content is your best tool to build a resilient and generative community, but it takes more than great content to achieve greatness.

Calling all publishers, editors, and content creators: If you’re creating content for a business, you are marketing. But you might be missing out on all that you can achieve if you are not content marketing. This ebook builds upon the tenets of the Content Marketing Manifesto, which separates those who achieve greatness with their content from those who just create content, no matter how “great” it may be.


Why Create Content for Your Nonprofit?

Nonprofits are confused about why they are creating content. I hear too often from associations that they create content to engage or as a member benefit. And that is missing the real goal. A business [...]