We approach a redesign first as marketers: we look at your publication’s positioning; develop a feature matrix to stack your publication against others your readers are reading; and work with you to map your stakeholders. These inform the development of a customized questionnaire going deeper than the info than you have already provided. In the case of a restructuring, we will deliver our report of recommendations in a collaborative process where your team can take the final decisions.
Our mission is to help you get more business using your content as a marketing tool. Sometimes it takes an outside force to break the inertia of loyalty to old models of content marketing, like publications that exist in a vacuum where no ROI is identified or measured, or websites that do not yield any membership or attendance leads.