CONTENT IS YOUR BEST TOOL TO BUILD A RESILIENT AND GENERATIVE COMMUNITY. WE CAN HELP.
We approach a publication redesign first as marketers: we look at your editorial positioning; use a feature matrix to evaluate your content compared with the competition; and work with you to map your stakeholders. These inform the development of a customized questionnaire to dig deeper than the client-provided info allows. In the case of a restructuring, we will deliver our report of recommendations in a collaborative process where your team will take the final decisions.
Our mission is to help you get more measurable results using your content as a marketing tool. Sometimes it takes an outside force to break the inertia of loyalty to old models of content marketing, like publications that exist in a vacuum where no ROI is identified or measured, or websites that do not yield any membership or attendance leads.
Content is a business asset. To leverage content marketing you need a strategy, analysis, and governance of all of your assets, which includes your content. Content strategy is the field of practice encompassing every aspect of content, including its design, development, analysis, measurement, evaluation, production, management, and governance.
Print v Digital Magazines. Why Print First?
If you are not repurposing your print files as your digital version, then kudos to you for saving your resources. But it does mean that you need to design once for print, then design again [...]
Associations, Do You Know Which Marketing Activities Are Working Best?
From a marketing-themed issue of the Harvard Business Review: when it comes to marketing “most organizations are stuck in the last century.” […]
Top 10 List: Barriers To Creating An Association Content Strategy
Everyone knows that if they are creating content, they need a content strategy and yet in a study we conducted last year on Association Content Marketing Readiness the bad news was that only one in [...]
The Real Why of Creating Content for Your Nonprofit
Nonprofits are confused about why they are creating content. I hear too often that they create content to engage or as a member benefit and that is missing the real goal. A business of any [...]
Content Strategy: Read Twice, Call Us In The Morning
Most people who have high cholesterol have no symptoms other than their LDL number that gives only their doctor grief. The impact of elevated ‘bad cholesterol’ levels is being hotly debated (in 2015 at least), [...]
One Easy (and Overlooked) Way to Results
Q: What is the least expensive original content for you to deliver? A: The content that you have already created. Many organizations that are delivering content daily – enewsletters, blogs, articles, enewsletters, Facebook posts, instagrams, [...]