A content strategist and a content marketer walk into a bar. The result is an interesting discussion about these two disciplines and the chatter around them. Stay tuned for the full story, but I think the keywords of the conversation are interesting enough to share.
business goals
change management
content marketing
content marketing strategy
content strategist
content strategy
creating content
inbound marketing
marketing strategy
surrounding content strategy
term content strategy
understand content strategy
vantage point
OK, true confession, we were not in a bar. But for our next talk we might just consider that.
By Monica Bussolati
@bussolati
