Short, buzzword-free marketing tips
Q: I want to get better results from our association content marketing. Should I start with a content audit?
A: Likely not. To get better results you need to be able to measure your efforts and outcomes. The wording of your question suggests that you’re not able to measure what you need from your content marketing.
But here: go get a free and excellent content audit (quantitative and some prompts for the qualitative part) right here .
The quantitative content audit part lists your content and will be ready within the day and then you’ll better know the answer to your own question. (Come back and let us know.)
Get more short, buzzword-free marketing tips from our Association Marketing Answers Series here.
By Monica Bussolati
@bussolati
