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So far Monica Bussolati has created 87 blog entries.

Looks like Information-Sharing Economy Has Associations Concerned About Keeping Pace

Associations are being brave enough to provide mountains of useful information to their members. If you are aren’t trying to go big with your content marketing, then you’re probably not feeling the pinch that associations are reporting in Association Laboratory’s Looking Forward 2014 findings. Information management is the issue of the day. But you won’t [...]

What’s Wrong With Associations Today? Nothing. And Everything.

If I had to bet money on a business model that is both one to emulate and one that is in desperate need of disruption, it would be the professional association. Many businesses today are striving to deliver the kinds of benefits to their audiences that associations excel at: Consistently deliver useful and helpful content [...]

Are You Prepared For Content Marketing Getting Harder?

Although I am working on a flu redux, last night I decided to throw caution to the wind and have a glass of wine with dinner. I opted for a Malbec with a screw cap; that low barrier to entry calling my name. Remember when screw caps used to signify poor quality wine? Boone’s Farm. [...]

Why You Needed A Content Strategy (Yesterday)

Having a content strategy answers some big questions like 'where to post our content' and 'how much content should we produce,' 'what kind of tone and language should we use.' But the big compelling reason for a content strategy is to drive more business acquired from your content efforts. More on-target content = more business [...]

Our Favorite Definition of Content Strategy

Lots of content is being produced and yet few are doing so with a formalized content strategy. Joe Pulizzi, founder of the Content Marketing Institute kicked off Content Marketing World ‘13 sharing that most companies still don't have a formalized content strategy. What a miss. A miss that is hard to measure the lack thereof – but it's [...]

What #ASAE13 Wanted To Know About #ContentStrategy

I was lucky enough to have a well-attended session at ASAE13 where I was presenting about content strategy. Thanks to @StaceyBoyd for taking and posting this photo (I hope you eventually found a seat.) One of the reasons I present is that it is a singular opportunity to have a dialog with many associations to [...]

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