About Monica Bussolati

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So far Monica Bussolati has created 88 blog entries.

Content and Collaboration, Two Great Tastes…

I caught a good article recently, “The increasing importance of internal collaboration” by Jamie Notter — you probably know about him, he specializes in building stronger organizational cultures.

Notter is spot on when he says, “Today’s environment requires speed, which, in turn, requires the people and departments in your organization to collaborate effectively. Friction there slows […]

What is Essential Today In A Website? 9 Answers.

After all of the time and money you will invest, what you should get from a new site is this: a high-performing website. What exactly does that mean? What are the criteria that you will use to sit back after launch and say ‘ahhh, we done good!’?

This is what companies typically report that they are […]

10 Definitions of Content Strategy

What is content strategy? These definitions come from different sources and they each see it slightly differently. Send us yours!

Content teams want a content strategy, philosophically they understand that they should have one. Understanding what a content strategy is exactly, is a place to start.

We have to start here with the de facto definition:
Planning for […]

Association Editorial Process: Looks A Lot Like Content Marketing (Or It Should)

I caught an interesting post recently from a writer describing what her editors look for and why they hire her. Her list shows how a content marketing process has supplanted the editorial processes of just even a few years ago. Look at a few of the qualities she lists as desirable and beneficial to editors:

• […]

3 Things That Can Flatten Your Association Content Strategy

So your content team has pushed and succeeded in getting budget allocated to develop a content strategy! Congrats! What a difference this is going to make in your content workload and results. You sold it up, it wasn’t easy and now you’re on your way!

But. Yeah, I hate that word too, but there is a but here. There are some […]

How Habit Can Help A Digital Magazine Keep Readers Reading

Habit can powerfully differentiate digital magazine content from the mountain of information available online.Although I am a fan of (and even design) digital magazines, I still love when a new print issue of a magazine arrives in the mail. I am the type that loses track of time and when I see the spine or the […]

Don’t Waste Your Time With A #WebsiteRedesign

While design will always be important, it is no longer the driver of a new website process. At the same time design is becoming more important, its primary role is to help the site perform. It serves in a supporting role to aid the other areas that are more critical to achieving a brand’s goals.

The […]

How Hooked Are Your Association’s Members?

True story – A forprofit company stole the coveted position of being the leader in online education away from a well-established association in the health care space – along with the loyalty of the association’s own members.

This is not an isolated incident. Associations are no longer the only game in town when it comes to […]

End the Shorter Content is Better Debate: Lesson from OSU Marching Band

Shorter is not better when is comes to online content. Only better is better.

Better at informing, better at helping or better at entertaining. Shorter is only shorter, although, yes, better can also be shorter but better is not defined by it’s brevity.

Not sold? Wanna bet I can get you to watch a 9-minute video by […]

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