If you are not repurposing your print files for your digital version, then kudos to you! Your extra investment is likely serving your readers well. But it does mean that you need to design once for print, then design once for digital. (And in some cases more than once for digital.) I have an issue [...]
From a marketing-themed issue of the Harvard Business Review: when it comes to marketing “most organizations are stuck in the last century.” […]
Everyone knows that if they are creating content, they need a content strategy and yet in a study we conducted last year on Association Content Marketing Readiness the bad news was that only one in four associations reported having a content strategy. The really bad news, however, is that after speaking with a couple of [...]
Nonprofits are confused about why they are creating content. I hear too often from associations that they create content to engage or as a member benefit. And that is missing the real goal. A business of any kind – whether a non profit, a software company, or even a hospital – creates content for one [...]
Most people who have high cholesterol have no symptoms other than their LDL number that gives only their doctor grief. The impact of elevated ‘bad cholesterol’ levels is being hotly debated, but for those with a risk for heart disease, most agree that lowering that number via meds is advisable. But many of the ideal [...]
Q: What is the least expensive original content for you to deliver? A: The content that you have already created. Many organizations that are delivering content daily – enewsletters, blogs, articles, enewsletters, Facebook posts, instagrams, tweets, etc. – yet they do not have a formalized plan for repurposing their content. Repurposing takes a plan that [...]
Let’s say the top content marketing firm in the world is taking on your organization as a client – and they are doing all of your content marketing pro bono. Silly, but hang with me a little. And don’t worry, no one in your organization will lose their job due to redundancy. So the firm gets [...]
Integration just means that technologies can ‘speak’ to each other. I can confidently guess that you use more than one technology solution, I mean, who doesn’t these days. But you might be missing out on functionality and paying more than you need if they are not integrated. Here are three examples about why it matters. [...]
Open rates, click through rates… there’s loads of data and guidance for those looking to benchmark their email marketing results. But there’s one thing that doesn’t quite get spelled out in those articles about email marketing. And it is pretty important to know about. […]
