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Why is the ‘r-word’ being uttered, who first brought it up? Did it come from the publisher or the publication’s social media manager? Are the reasons compelling enough to look deeper into whether this is the right next step? Take this fast quiz and see what you think. (And, if the answer to a redesign […]
We all know to grab codes before buying shoes, or most anything online, but it also applies to online purchases of professional products and services. Did you know that you can use discount codes for stock photo purchases? Yep, companies like iStock or Shutterstock offer discount codes.
Before you buy online search istock discount code, or […]
Editing and Commenting
The full version of Acrobat offers editing tools, but if a recipient does not have the full version or is using a third-party program you can still create a PDF that allows use of the editing/commenting tools. And the instructions for use can be automatically included in the message field of the e-mail […]
As I was writing this today, I was emailing with an editor who was looking for some stats about marketing budgets to help bolster his request for a larger budget for his publication’s marketing. He had succeeded in increasing subscriptions in the past through marketing campaigns, but most of the increase was lost at renewal […]