I am reading a children’s version of the Odyssey to my son as his bedtime story this week. War, weapons, ships, Cyclops, what’s not to love for a 5-year old boy? We learn that our hero King Odysseus is off fighting the Trojan War, while his Queen Penelope awaits his return to the kingdom of […]
These Are The Top Things I Was Looking Forward To At #CMWorld 2012
• Tips for becoming a Content Machine, and
• How to harness creativity for driving innovative content ideas
• How to sell content marketing to the c-suite
• Bringing home actionable ideas about how to achieve more with content marketing
• Reconnecting with the content marketers that […]
Although, I watched a few issues Of Star Trek: The Next Generation, a show from the early 90s, I didn’t watch it regularly. But, I saw one episode that I found poetic and profound. In the episode called Darmok and Jalad on The Ocean, the people called The Children of Tamar were considered incomprehensible by […]
There is a rising demand for the “Big Idea.” Sometimes-allusive, but always results-delivering. The Big Idea is the move you make that generates more press for your product than ten PR firms could have accomplished. The Big Idea makes your product or service more in demand. And in some cases, The Big Idea makes your […]
Lack of anonymity drives integrity. Think: drivers’ behavior. Would people still blow through stop signs or cut other drivers off if their name was posted on top of their car? Most, likely not.
Lack of anonymity can also drive engagement. Help your visitors, prospects, or even current members, clients or customers identify themselves to you. Create opportunities […]
Content marketers publish. Publishers content market. But they are not the same. Yet.
Content Marketers publish content, but they also:
• develop lead generation
• lead nurturing
• optimize their content
• track and measure
• innovate new content ideas to reach specific personas
• innovate new content ideas customized for niche networks
• take calculated risks
• establish success metrics and micro-goals
• curate content
Content strategy is like food and water, you need it and there shouldn’t be any question that an organization can go without it.
Many association editorial departments have seen their resources cut: less budget, less team members, at the same time social and rich media demands are increasing the workload.
There are things that can help you perform in the face of these realities, like employing time shifting, creating a content governance system, having a razor sharp organization-wide content […]