Associations, Do You Know Which Marketing Activities Are Working Best?

From a marketing-themed issue of the Harvard Business Review: when it comes to marketing “most organizations are stuck in the last century.” […]

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Top 10 List: Barriers To Creating An Association Content Strategy

Everyone knows that if they are creating content, they need a content strategy and yet in a study we conducted last year on Association Content Marketing Readiness the bad news was that only one in four associations reported having a content strategy.

The really bad news, however, is that after speaking with a couple of the […]

Why Create Content for Your Nonprofit?

Nonprofits are confused about why they are creating content. I hear too often from associations that they create content to engage or as a member benefit. And that is missing the real goal.

A business of any kind – whether a non profit, a software company, or even a hospital – creates content for one reason. […]

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One Easy (and Overlooked) Way to Get Content Marketing Results

Q: What is the least expensive original content for you to deliver?
A: The content that you have already created.

Many organizations that are delivering content daily – enewsletters, blogs, articles, enewsletters, Facebook posts, instagrams, tweets, etc. – yet they do not have a formalized plan for repurposing their content.

Repurposing takes a plan that starts, well, at […]

Culture #Fail Kills The Content Marketing Star

Let’s say the top content marketing firm in the world is taking on your organization as a client – and they are doing all of your content marketing pro bono. Silly, but hang with me a little. And don’t worry, no one in your organization will lose their job due to redundancy.

So the firm gets kickin’. […]

3 Examples: Why Association Technologies Must be Integrated

Integration just means that technologies can ‘speak’ to each other. I can confidently guess that you use more than one technology solution, I mean, who doesn’t these days. But you might be missing out on functionality and paying more than you need if they are not integrated. Here are three examples about why it matters. […]

Assists and Content Marketing Success

I received an enewsletter from the terrific team at The Sales Lion, a new blog post was live on their site. But this is that weird week with just a few days before 2015 hits and I […]

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One Association’s Journey That Led to Zero in on a Content Strategy

There were more than a few challenges, but perhaps what no one knew was that one solution was going to make a dent in all of them.

Silos. Resistance to change. Things being done the same way without questioning. Roles aligned with old processes. Same for team structure. Content redundancies. Lack of guidance about what should […]

Content Marketing Thinking Drives Results For Associations

Content marketing is an everyday effort that we know benefits the audience, but also delivers many benefits to the business itself, like deeper audience engagement than traditional outbound marketing ever offered and also as an internal culture influencer. A business that gives and helps, as content marketers do, must have a keen understanding of their […]