The Case for Associations Adopting World Class Content Processes

Associations now face competition from for-profit companies in ways they didn’t in the past. And the competition comes in the form of content that is capturing the attention of association audiences. Their superb content is delivered through contemporary processes that are tested and refined, with a data-driven understanding of the audience and utilizing state-of-the-art technologies.

It […]

How to Create a Content Strategy in 9 Steps

Avoid adding to the online noise by creating content that matters to your buyers. And the best way to get your content to move your audience to take a desired action is to have your content resonate with them.

“Tactics without strategy is the noise before defeat. Strategy without tactics is the slowest route to victory.”
General Sun […]

Content and Collaboration, Two Great Tastes…

I caught a good article recently, “The increasing importance of internal collaboration” by Jamie Notter — you probably know about him, he specializes in building stronger organizational cultures.

Notter is spot on when he says, “Today’s environment requires speed, which, in turn, requires the people and departments in your organization to collaborate effectively. Friction there slows […]

10 Definitions of Content Strategy

What is content strategy? These definitions come from different sources and they each see it slightly differently. Send us yours!

Content teams want a content strategy, philosophically they understand that they should have one. Understanding what a content strategy is exactly, is a place to start.

We have to start here with the de facto definition:
Planning for […]

Association Editorial Process: Looks A Lot Like Content Marketing (Or It Should)

I caught an interesting post recently from a writer describing what her editors look for and why they hire her. Her list shows how a content marketing process has supplanted the editorial processes of just even a few years ago. Look at a few of the qualities she lists as desirable and beneficial to editors:

• […]

How Hooked Are Your Association’s Members?

True story – A forprofit company stole the coveted position of being the leader in online education away from a well-established association in the health care space – along with the loyalty of the association’s own members.

This is not an isolated incident. Associations are no longer the only game in town when it comes to […]

My Favorite Tips From CM World 2012 Speakers

These Are The Top Things I Was Looking Forward To At #CMWorld 2012
• Tips for becoming a Content Machine, and
• How to harness creativity for driving innovative content ideas
• How to sell content marketing to the c-suite
• Bringing home actionable ideas about how to achieve more with content marketing
• Reconnecting with the content marketers that […]

Lessons From Star Trek TNG: Three Steps to Ensure that You Write in Their Language

Although, I watched a few issues Of Star Trek: The Next Generation, a show from the early 90s, I didn’t watch it regularly. But, I saw one episode that I found poetic and profound. In the episode called Darmok and Jalad on The Ocean, the people called The Children of Tamar were considered incomprehensible by […]

Start by abandoning your assumptions to get to ‘The Big Idea.’

There is a rising demand for the “Big Idea.” Sometimes-allusive, but always results-delivering. The Big Idea is the move you make that generates more press for your product than ten PR firms could have accomplished. The Big Idea makes your product or service more in demand. And in some cases, The Big Idea makes your […]