Everyone knows that if they are creating content, they need a content strategy and yet in a study we conducted last year on Association Content Marketing Readiness the bad news was that only one in four associations reported having a content strategy. The really bad news, however, is that after speaking with a couple of [...]
Most people who have high cholesterol have no symptoms other than their LDL number that gives only their doctor grief. The impact of elevated ‘bad cholesterol’ levels is being hotly debated, but for those with a risk for heart disease, most agree that lowering that number via meds is advisable. But many of the ideal [...]
Q: What is the least expensive original content for you to deliver? A: The content that you have already created. Many organizations that are delivering content daily – enewsletters, blogs, articles, enewsletters, Facebook posts, instagrams, tweets, etc. – yet they do not have a formalized plan for repurposing their content. Repurposing takes a plan that [...]
Let’s say the top content marketing firm in the world is taking on your organization as a client – and they are doing all of your content marketing pro bono. Silly, but hang with me a little. And don’t worry, no one in your organization will lose their job due to redundancy. So the firm gets [...]
There were more than a few challenges, but perhaps what no one knew was that one solution was going to make a dent in all of them. Silos. Resistance to change. Things being done the same way without questioning. Roles aligned with old processes. Same for team structure. Content redundancies. Lack of guidance about what [...]
Certainly creating great content is key, but alone it is not enough. It comes down to what you need to be doing before, during and after you create your content. BEFORE you create content you need a content strategy and you need to know your audience. Before: Content strategy. Creating a content strategy, among other [...]
Shorter is not better when is comes to online content. Only better is better. Better at informing, better at helping or better at entertaining. Shorter is only shorter, although, yes, better can also be shorter but better is not defined by it's brevity. Not sold? Wanna bet I can get you to watch a 9-minute [...]
A content strategist and a content marketer walk into a bar. The result is an interesting discussion about these two disciplines and the chatter around them. Stay tuned for the full story, but I think the keywords of the conversation are interesting enough to share. business goals change management content marketing content marketing strategy content [...]
Associations are being brave enough to provide mountains of useful information to their members. If you are aren’t trying to go big with your content marketing, then you’re probably not feeling the pinch that associations are reporting in Association Laboratory’s Looking Forward 2014 findings. Information management is the issue of the day. But you won’t [...]
