Top 10 List: Barriers To Creating An Association Content Strategy

Everyone knows that if they are creating content, they need a content strategy and yet in a study we conducted last year on Association Content Marketing Readiness the bad news was that only one in four associations reported having a content strategy.

The really bad news, however, is that after speaking with a couple of the […]

Content Strategy: Read Twice, Call Us In The Morning

Most people who have high cholesterol have no symptoms other than their LDL number that gives only their doctor grief. The impact of elevated ‘bad cholesterol’ levels is being hotly debated, but for those with a risk for heart disease, most agree that lowering that number via meds is advisable.

But many of the ideal candidates […]

Culture #Fail Kills The Content Marketing Star

Let’s say the top content marketing firm in the world is taking on your organization as a client – and they are doing all of your content marketing pro bono. Silly, but hang with me a little. And don’t worry, no one in your organization will lose their job due to redundancy.

So the firm gets kickin’. […]

One Association’s Journey That Led to Zero in on a Content Strategy

There were more than a few challenges, but perhaps what no one knew was that one solution was going to make a dent in all of them.

Silos. Resistance to change. Things being done the same way without questioning. Roles aligned with old processes. Same for team structure. Content redundancies. Lack of guidance about what should […]

How to Get Your Association Content to Perform

Certainly creating great content is key, but alone it is not enough. It comes down to what you need to be doing before, during and after you create your content.

BEFORE you create content you need a content strategy and you need to know your audience. 
Before: Content strategy.
Creating a content strategy, among other things, is defining […]

End the Shorter Content is Better Debate: Lesson from OSU Marching Band

Shorter is not better when is comes to online content. Only better is better.

Better at informing, better at helping or better at entertaining. Shorter is only shorter, although, yes, better can also be shorter but better is not defined by it’s brevity.

Not sold? Wanna bet I can get you to watch a 9-minute video by […]

Content Strategy vs Content Marketing: A conversation

A content strategist and a content marketer walk into a bar. The result is an interesting discussion about these two disciplines and the chatter around them. Stay tuned for the full story, but I think the keywords of the conversation are interesting enough to share.
business goals
change management
content marketing
content marketing strategy
content strategist
content strategy
creating content
inbound marketing
marketing strategy
surrounding […]

Looks like Information-Sharing Economy Has Associations Concerned About Keeping Pace

Associations are being brave enough to provide mountains of useful information to their members. If you are aren’t trying to go big with your content marketing, then you’re probably not feeling the pinch that associations are reporting in Association Laboratory’s Looking Forward 2014 findings. Information management is the issue of the day. But you won’t […]

2014: The Year That Content Marketing Will Die

Years ago, Seth Godin said ‘content marketing is the only marketing left.’ His sage observation was a only a little ahead of its time, but in 2014 the term content marketing is truly dead because now it is simply marketing. […]