Although I am working on a flu redux, last night I decided to throw caution to the wind and have a glass of wine with dinner. I opted for a Malbec with a screw cap; that low barrier to entry calling my name. Remember when screw caps used to signify poor quality wine? Boone’s Farm. […]
Having a content strategy answers some big questions like ‘where to post our content’ and ‘how much content should we produce,’ ‘what kind of tone and language should we use.’ But the big compelling reason for a content strategy is to drive more business acquired from your content efforts.
More on-target content = more business for […]
Lots of content is being produced and yet few are doing so with a formalized content strategy. Joe Pulizzi, founder of the Content Marketing Institute kicked off Content Marketing World ‘13 sharing that most companies still don’t have a formalized content strategy.
What a miss. A miss that is hard to measure the lack thereof – but it’s not […]
I was lucky enough to have a well-attended session at ASAE13 where I was presenting about content strategy. Thanks to @StaceyBoyd for taking and posting this photo (I hope you eventually found a seat.)
One of the reasons I present is that it is a singular opportunity to have a dialog with many associations to learn […]
It all comes down to this. There’s great content, then there’s great results from your content marketing. The former doesn’t always lead to the latter
It reminds me of the late-night-standin’-around-a-dirty-kitchen-at-a-dinner-party musings of an undiscovered great American novel, lost to us all in a drawer somewhere. My contribution to the absurd premise is that it can’t […]
It’s gonna be hard for you to give me what I want. For one simple reason: you haven’t asked me (your audience) what I want.
If you don’t know what I want or need, and it has changed from just six months ago, you’re not going to deliver content that is going to engage me.
Sure, you can […]
Ten years ago, a business had many fewer opportunities to engage with their audience and therefore the few touch points they had were quite important. Resources galore were invested into taglines, logos and visual brands.
While those elements are still an important part of your brand experience, the marketing machine around them needs the attention first […]
Marketing strategy, social media strategy and now content strategy. Because we are an information-sharing economy and associations, like corporations as well as the local furniture store, are using content to engage and move audiences to take action, a strategy for your content creation and delivery must be in your toolkit.
But most associations don’t have a […]
Last year we conducted an Association Content Marketing Readiness Survey. The bad news was that only one in four associations reported having a content strategy. The really bad news is that after speaking with a couple of the respondents who said they have an organization-wide content strategy, we discovered that most were confusing a strategy […]