First Step in Creating and Curating Content is Content Strategy. No Exceptions.

Content strategy is like food and water, you need it and there shouldn’t be any question that an organization can go without it.

No Exceptions.

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Nondues revenue ideas are closer than you think.

Associations regularly censor expert’s voices.

Like associations, there are companies who market with their content and as a result have a trove of information that could be useful to your audience. Their expertise is in a niche area and if properly packaged could be a valuable offering. But, associations don’t want to hear from them.

Associations only want their […]

Content: The Hottest Member Retention Tool Around

If you are an association content curator, perhaps part of an editorial team, behold your power. You hold one of the hottest tools to drive retention: your content!

Like any tool, it matters how you use it.

Content curation is demanding on resources, so how do you keep your content working for you, not you working for […]

The Secret To Getting Your Magazine Content Seen By More People

You’re already short on time and new channels seem to keep appearing for your content. A magazine needs support of its content and social media can get your content seen by more of your members as well as start working on converting new readers. But there are still only so many hours in the day or hands […]

Are You Mapping Your Editorial Content Too Late?

How do you communicate to your team how you envision your content’s map once your editorial lineup is done. An important part of the topic idea is how much and where you plan to push it out there. And planning your content’s map needs to be determined as early as possible in order to allocate resources […]

4 Ways Associations and Their Magazines can Evolve

Organizations provide useful content to their members through many channels – content marketing at its best.

But what qualifies as ‘useful’ has changed in the face of the abundance of information available on the web, which is often free, and also due to the changing face of membership.

Many association magazines are received as part of the membership dues […]

Content Managers Must “Sit” Together

In associations, editorial teams usually have their offices situated close together. Nearby might be the creative department that produces the content products, like the website or magazine. But where are the other content managers in the organization: the web, meetings or membership content teams?

If your organization is like most, the layout of your offices was […]

The Structure of your Content May Lead to Higher Engagement

With all of the demand to engage with your content, why not consider how the very structure you chose can work harder for you.

Why do most editorial articles have the same structure? Is it bad form to abandon the journalistic style of the inverted pyramid?

Why would you, it is a clear way to present information.

Well, it […]

The Big Idea, Not The Same Idea

As I was writing this today, I was emailing with an editor who was looking for some stats about marketing budgets to help bolster his request for a larger budget for his publication’s marketing. He had succeeded in increasing subscriptions in the past through marketing campaigns, but most of the increase was lost at renewal […]