Print v Digital Magazines. Why Print First?

If you are not repurposing your print files for your digital version, then kudos to you! Your extra investment is likely serving your readers well. But it does mean that you need to design once for print, then design once for digital. (And in some cases more than once for digital.)

I have an issue with […]

7 Tips to Harness the Power of Creativity to Evolve Your Magazine

Check out the article and discussion over on Blurb, AM&P’s blog.

Just about everything in publishing has evolved in response to changes in technology, delivery and consumer habits/expectations. Your team has probably changed too. But profound change is hard to achieve and even harder to sustain. We are offering 7 tips to effect change for your […]

The Killer Tool for Choosing a Digital Magazine Provider

Choosing a digital magazine provider these days is like comparing apples with oranges, with clementines, with cuties, with ugly fruit. Here is the killer tool for choosing a digital magazine provider.

Considering moving your print magazine online using a digital provider or switching providers? Or you just want to know what they offer and how they stack up: […]

9 Steps To Determine If Your Publication Needs A Redesign

Why is the ‘r-word’ being uttered, who first brought it up? Did it come from the publisher or the publication’s social media manager? Are the reasons compelling enough to look deeper into whether this is the right next step? Take this fast quiz and see what you think. (And, if the answer to a redesign […]

Read This Before You Buy Stock Images

We all know to grab codes before buying shoes, or most anything online, but it also applies to online purchases of professional products and services. Did you know that you can use discount codes for stock photo purchases? Yep, companies like iStock or Shutterstock offer discount codes.

Before you buy online search istock discount code, or […]

5 Simple Tips to Use PDFs Efficiently

Editing and Commenting
The full version of Acrobat offers editing tools, but if a recipient does not have the full version or is using a third-party program you can still create a PDF that allows use of the editing/commenting tools. And the instructions for use can be automatically included in the message field of the e-mail […]

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Mantras Keep Magazine Stakeholders Focused

Writing a media kit sometimes turns your attentions back to your publication and your year-round marketing needs. Here is one example of how properly defining your magazine can help your media kit perform better.

Mantra

Do you have a statement of purpose? You know that short, keyword-rich* statement that says: “We” do (what) for (who) through (how) […]