Short, buzzword-free marketing tips Q: We have an extremely high member retention rate, so can’t we keep doing similar marketing? A: Congrats on the good results. If all the other factors stay the same, your marketing will continue to perform the same. But we know that 'all other factors' are changing. Constantly. So the way [...]
Short, buzzword-free marketing tips Q: I am reading a lot about marketing automation. My email marketing platform says that their service can do that for me. Is that true? A: An email marketing platform can automate your email marketing. But it can’t automate your marketing on your website where it really can work wonders. Marketing [...]
Short, buzzword-free marketing tips Q: I say if we create enough content that makes members happy we are doing well, my colleague says that our content needs to always be filling the pipeline with prospects. A: One could argue that the same content that attracts members will also work for attracting prospective members. But there’s [...]
Short, buzzword-free marketing tips Q: We create pretty good member content, but how can we connect the dots? A: We like to be buzz-free here but a phrase like "connect the dots" tells me that you know you need something but you don’t know how to pinpoint it. I’m guessing that you need to measure to prove that you [...]
Short, buzzword-free marketing tips Q: Will doing a buyer persona study or buyer research improve our content marketing? A: Good audience research will deliver profound and useful insights. We think it’s a valuable use of resources – that’s why we provide this kind of research, known as Buyer Persona research, and why we follow the methodology of the Buyer Persona [...]
Short, buzzword-free marketing tips Q: I want to get better results from our association content marketing. Should I start with a content audit? A: Likely not. To get better results you need to be able to measure your efforts and outcomes. The wording of your question suggests that you’re not able to measure what you need from your [...]
