Marketing Answers Series

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Marketing Answers Series — No. 002

Short, buzzword-free marketing tips Q: Will doing a buyer persona study or buyer research improve our content marketing? A: Good audience research will deliver profound and useful insights. We think it’s a valuable use of resources – that’s why we provide this kind of research, known as Buyer Persona research, and why we follow the methodology of the Buyer Persona [...]

Marketing Answers Series — No. 001

Short, buzzword-free marketing tips Q: I want to get better results from our association content marketing. Should I start with a content audit? A: Likely not. To get better results you need to be able to measure your efforts and outcomes. The wording of your question suggests that you’re not able to measure what you need from your [...]

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