My favorite quote about native advertising is that it is neither. It is neither native nor advertising. Catchy, but not entirely right – more accurate is that it is not advertising of old. Let’s look at some definitions, I’ll kick it off with my own. […]
And, more importantly… good for association audiences.
I replied today on ASAE’s Collaborate to a poster seeking information about sponsored content. Included in her post is this: “I’d be interested to know if anyone has used this model, and possible member reaction or how successful it was.” The “possible member reaction” belies a concern that I think is unfounded. Common within the association space, yet unfounded. Here is my response: