Print v Digital Magazines. Why Print First?

If you are not repurposing your print files for your digital version, then kudos to you! Your extra investment is likely serving your readers well. But it does mean that you need to design once for print, then design once for digital. (And in some cases more than once for digital.)

I have an issue with […]

Why Redesign Your Magazine and How Much Should it Cost?

We always start the discussion with a new client by asking about your goals for this redesign and why its a priority now? And more often than not, there are no goals that are measurable.

Results of freshening up or contemporizing a look/feel are ultimately evaluated by the publication team, and because we have an enjoyable and […]

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How Habit Can Help A Digital Magazine Keep Readers Reading

Habit can powerfully differentiate digital magazine content from the mountain of information available online.Although I am a fan of (and even design) digital magazines, I still love when a new print issue of a magazine arrives in the mail. I am the type that loses track of time and when I see the spine or the […]

Read This Before You Buy Stock Images

We all know to grab codes before buying shoes, or most anything online, but it also applies to online purchases of professional products and services. Did you know that you can use discount codes for stock photo purchases? Yep, companies like iStock or Shutterstock offer discount codes.

Before you buy online search istock discount code, or […]

Mantras Keep Magazine Stakeholders Focused

Writing a media kit sometimes turns your attentions back to your publication and your year-round marketing needs. Here is one example of how properly defining your magazine can help your media kit perform better.

Mantra

Do you have a statement of purpose? You know that short, keyword-rich* statement that says: “We” do (what) for (who) through (how) […]