How Habit Can Help A Digital Magazine Keep Readers Reading

Habit can powerfully differentiate digital magazine content from the mountain of information available online.Although I am a fan of (and even design) digital magazines, I still love when a new print issue of a magazine arrives in the mail. I am the type that loses track of time and when I see the spine or the […]

Don’t Waste Your Time With A #WebsiteRedesign

While design will always be important, it is no longer the driver of a new website process. At the same time design is becoming more important, its primary role is to help the site perform. It serves in a supporting role to aid the other areas that are more critical to achieving a brand’s goals.

The […]

Blog Success: Lessons From the Odyssey

I am reading a children’s version of the Odyssey to my son as his bedtime story this week. War, weapons, ships, Cyclops, what’s not to love for a 5-year old boy? We learn that our hero King Odysseus is off fighting the Trojan War, while his Queen Penelope awaits his return to the kingdom of […]

The Secret To Getting Your Magazine Content Seen By More People

You’re already short on time and new channels seem to keep appearing for your content. A magazine needs support of its content and social media can get your content seen by more of your members as well as start working on converting new readers. But there are still only so many hours in the day or hands […]

Are You Mapping Your Editorial Content Too Late?

How do you communicate to your team how you envision your content’s map once your editorial lineup is done. An important part of the topic idea is how much and where you plan to push it out there. And planning your content’s map needs to be determined as early as possible in order to allocate resources […]

The Structure of your Content May Lead to Higher Engagement

With all of the demand to engage with your content, why not consider how the very structure you chose can work harder for you.

Why do most editorial articles have the same structure? Is it bad form to abandon the journalistic style of the inverted pyramid?

Why would you, it is a clear way to present information.

Well, it […]

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