Habit can powerfully differentiate digital magazine content from the mountain of information available online.Although I am a fan of (and even design) digital magazines, I still love when a new print issue of a magazine arrives in the mail. I am the type that loses track of time and when I see the spine or the […]
I am reading a children’s version of the Odyssey to my son as his bedtime story this week. War, weapons, ships, Cyclops, what’s not to love for a 5-year old boy? We learn that our hero King Odysseus is off fighting the Trojan War, while his Queen Penelope awaits his return to the kingdom of […]
How do you communicate to your team how you envision your content’s map once your editorial lineup is done. An important part of the topic idea is how much and where you plan to push it out there. And planning your content’s map needs to be determined as early as possible in order to allocate resources […]
With all of the demand to engage with your content, why not consider how the very structure you chose can work harder for you.
Why do most editorial articles have the same structure? Is it bad form to abandon the journalistic style of the inverted pyramid?
Why would you, it is a clear way to present information.
Well, it […]