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Why You Needed A Content Strategy (Yesterday)

Having a content strategy answers some big questions like 'where to post our content' and 'how much content should we produce,' 'what kind of tone and language should we use.' But the big compelling reason for a content strategy is to drive more business acquired from your content efforts. More on-target content = more business [...]

Great Content Versus Great Content Marketing Results

It all comes down to this. There’s great content, then there’s great results from your content marketing. The former doesn’t always lead to the latter It reminds me of the late-night-standin’-around-a-dirty-kitchen-at-a-dinner-party musings of an undiscovered great American novel, lost to us all in a drawer somewhere. My contribution to the absurd premise is that it [...]

The Structure of your Content May Lead to Higher Engagement

With all of the demand to engage with your content, why not consider how the very structure you chose can work harder for you. Why do most editorial articles have the same structure? Is it bad form to abandon the journalistic style of the inverted pyramid? Why would you, it is a clear way to present [...]

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