Most people who have high cholesterol have no symptoms other than their LDL number that gives only their doctor grief. The impact of elevated ‘bad cholesterol’ levels is being hotly debated, but for those with a risk for heart disease, most agree that lowering that number via meds is advisable. But many of the ideal [...]
Associations are being brave enough to provide mountains of useful information to their members. If you are aren’t trying to go big with your content marketing, then you’re probably not feeling the pinch that associations are reporting in Association Laboratory’s Looking Forward 2014 findings. Information management is the issue of the day. But you won’t [...]
We always start the discussion with a new client by asking about your goals for this redesign and why its a priority now? And more often than not, there are no goals that are measurable. Results of freshening up or contemporizing a look/feel are ultimately evaluated by the publication team, and because we have an enjoyable [...]
Organizations that have members find themselves in an endless, and, at times, costly pursuit of new members. Or renewing existing members. It’s the rollercoaster ride that never stops and rarely even slows down. But one unique factor these days is that while the ride is staying the same, it keeps entering new territory; environments reshaped [...]
It’s gonna be hard for you to give me what I want. For one simple reason: you haven’t asked me (your audience) what I want. If you don’t know what I want or need, and it has changed from just six months ago, you’re not going to deliver content that is going to engage me. Sure, [...]
Two associations in two weeks. Both not measuring the ROI of their content marketing. This kills me, and it should be killing them, but it isn’t. No shame, no culpability in sharing that their web content generates no leads, their editorial content can’t be connected to any specific business goals. Why would any business invest [...]
Unless your website is working 24-7 to grow your business, it is not performing. Just a couple of years ago a site that was part information and part brochureware was acceptable and useful. And it used to be a valid goal to watch for an increase in the number of unique visitors. But that’s not [...]
Robert Rich (@rrich) tweeted. Jamie Notter wrote a blog post and I keep thinking about their words. I suppose it is sticking with me because my firm’s work in content/inbound marketing has me concerned with just how very desirable association audiences are to for-profit companies. 'So targeted, so narrowly-focused,' drools the marketer in me. Being [...]
Associations are producing content, tons of it. Kudos, well done! The sheer volume is enviable by anyone in marketing, and it is not only quantity, it is quality. You have set the bar for tapping SMEs for continual delivery of great content. So, are you wondering how many leads your content efforts – articles, blog [...]
