Businesses still struggle with measuring the efficacy of their content marketing, and same for Associations. If you can’t measure what works then it becomes really difficult to know the best way to allocate budget, set priorities or understand the pattern in your audience’s decision to buy. Or not to buy.
If you have questions about getting your content marketing in context with where your audience is contact us.
One Easy (and Overlooked) Way to Results
Q: What is the least expensive original content for you to deliver? A: The content that you have already created. Many organizations that are delivering content daily – enewsletters, blogs, articles, enewsletters, Facebook posts, instagrams, [...]
Assists and Content Marketing Success
I received an enewsletter that included a website post from the terrific team at The Sales Lion, but this was that weird week with just a few days before the New Year and I [...]
Measuring engagement all the way to the buy
I was enjoying a listserv thread about membership analytics. One person posted some pretty interesting stuff about their methodology to define and measure member engagement. It seemed like a robust process. I was intrigued. [...]
Association Email Marketing Best Practices
Measuring email open/ctr rates is like counting door opens at a retailer. The data matters, but not on its own. You need more data about the path to the cash register at the retailer. And it is [...]
One Association’s Journey That Led to Zero in on a Content Strategy
There were more than a few challenges, but perhaps what no one knew was that one solution was going to make a dent in all of them. Silos. Resistance to change. Things being done the [...]
Content Marketing Thinking Drives Results For Associations
Content marketing is an everyday effort that we know benefits the audience, but also delivers many benefits to the business itself, like deeper audience engagement than traditional outbound marketing ever offered and also as an [...]