Associations, like many businesses, are struggling with measuring the efficacy of their content marketing.
If you can’t measure what works then it becomes really difficult to know the best way to allocate budget, set priorities or understand the pattern in the audience perceptions in the decision to buy or not buy.
The solution is to keep your content in context with where your site visitor is at.
If you have questions about getting your content marketing in context with your audience contact us, we’re happy to help.
Check out the Association Marketing Answers Series here.
Don’t miss the Content Marketing Manifesto for Publishers.