Thanks for attending the Association Media & Publishing Lunch n Learn on Content Strategy. And – good to my word – any attendee gets a free 30-minute advisory call. If you’re struggling with any aspect of developing or adhering to an organization-wide content strategy. It has been my pleasure to speak with those of you that have already called.
Here are some resources to help you as you develop your killer content strategy:
WANT A GREAT BOOK ON CONTENT STRATEGY?
Content Strategy: Connecting the dots between buiness, brand, and benefits. By Rahel Anne Bailie and Noz Urbina
Content Strategy for the Web, 2nd Edition.by Kristina Halvorson
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. By Margot Bloomstein
Content Audits and Inventories: A Handbook. By Paula Ladenburg Land
WANT A GREAT BOOK ON CONTENT MARKETING?
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing by Joe Pulizzi
WANT TO BE INSPIRED BY GREAT CONTENT BY A COMPANY/BRAND?
Lego Club (Includes F2F Meetings)
LegoLand – Parks and Discovery Centers
Lego Click – online community
Lego Miniseries – Serial-style moves for each story line
WANT TO BE INSPIRED BY BIG BRAND CONTENT?
Coca Cola Journey
CONTENT MARKETING STRATEGY
Coca Cola 2020 — Part 1, Part 2
eBook: Content Marketing Manifesto
Join the LinkedIn Group: Tools of Content Marketing
Last year, Coca-Cola started an Innovation Hub called the Coca-Cola Content Factory with the same url. Update: they have taken it down. Worth noting, it wasn’t the Innovation Factory, nope, it was the CONTENT Factory. The times they are a changin’, so be with it or get left behind.
ARTICLE ABOUT GROUPON’S CONTENT STRATEGY
Business 2 Community
CONTENT AUDIT TEMPLATE
Associations are going to take the world by storm, but not all of them. Some will fizzle into oblivion. And I believe the divide will be those that create great content vs. those who achieve greatness with their content. Because it is through content that associations can create personal connections with their audience which leads to a better understanding of what they need, and what they don’t know they need yet.
I’ll add more resources as I come across them, so check back.
LAST UPDATE: 9-23-14