Thanks for attending the Association Media & Publishing Lunch n Learn on Content Strategy. And – good to my word – any attendee gets a free 30-minute advisory call. If you’re struggling with any aspect of developing or adhering to an organization-wide content strategy. It has been my pleasure to speak with those of you that have already called.

Here are some resources to help you as you develop your killer content strategy:

WANT TO SEE A GREAT BLOG/ENEWSLETTER IN ACTION?
Hubspot
Copyblogger
The Sales Lion
The Content Marketing Institute

WANT INFO ON BUYER PERSONAS?
Buyer Persona Institute
Tony Zambito
A blog by Bussolati

WANT A GREAT BOOK ON CONTENT STRATEGY?
Content Strategy: Connecting the dots between buiness, brand, and benefitsBy Rahel Anne Bailie and Noz Urbina
Content Strategy for the Web, 2nd Edition.by Kristina Halvorson
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. By Margot Bloomstein
Content Audits and Inventories: A Handbook. By Paula Ladenburg Land

WANT A GREAT BOOK ON CONTENT MARKETING?
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing by Joe Pulizzi

WANT TO BE INSPIRED BY GREAT CONTENT BY A COMPANY/BRAND?
Lego:
Lego Club (Includes F2F Meetings)
Lego Magazine
LegoLand – Parks and Discovery Centers
Lego Stories/Microsites
Lego Click – online community
Lego Miniseries – Serial-style moves for each story line

WANT TO BE INSPIRED BY BIG BRAND CONTENT?
Coca Cola Journey
Virgin

CONTENT MARKETING STRATEGY
Coca Cola 2020 — Part 1, Part 2
eBook: Content Marketing Manifesto
Join the LinkedIn Group: Tools of Content Marketing

WANT TO SEE A GREAT ONLINE MAGAZINE IN ACTION?
Forbes (warning: auto-play video ad)
Inbound Hub

TONE AND VOICE ARE PART OF CONTENT STRATEGY
MailChimp
University of Leeds

INTERESTING FACTOID
Last year, Coca-Cola started an Innovation Hub called the Coca-Cola Content Factory with the same url. Update: they have taken it down. Worth noting, it wasn’t the Innovation Factory, nope, it was the CONTENT Factory. The times they are a changin’, so be with it or get left behind.

IBM’S 5 IN 5
Innovations that will change our lives in the next five years

ARTICLE ABOUT GROUPON’S CONTENT STRATEGY
Business 2 Community

CONTENT AUDIT TEMPLATE
http://www.kevinpnichols.com/thinking_ecs/

Associations are going to take the world by storm, but not all of them. Some will fizzle into oblivion. And I believe the divide will be those that create great content vs. those who achieve greatness with their content. Because it is through content that associations can create personal connections with their audience which leads to a better understanding of what they need, and what they don’t know they need yet.

I’ll add more resources as I come across them, so check back.

LAST UPDATE: 9-23-14

More content strategy info can be found on our blog.

Thanks everyone,
Monica

Bussolati Speaks to AM&P Members about Content Strategy