Project Description

American Physical Therapy Association is the leading resource for physical therapists. APTA’s new online learning resource was developed in response to member needs, but they had to first attract chapters/members who had developed a relationship of providing content or functioning as an instructor to a competing for-profit online learning center.

Bussolati redesigned the site to increase functionality and developed a content strategy plan to increase the daily relevance and drive awareness of the site.

services provided: content marketing plan, website design, advertising campaign