ACC Docket is a print magazine that remains robust and profitable, not many publications can say that these days. Why is this? The editorial team keeps it fingers on the pulse of its readership. They engage with audience on many levels and invest effort in identifying topics that will resonate. We are honored to work […]
Wonders Child Care is a nonprofit with nine locations. The organization’s needs ranged from having outgrown their previous name to brand alignment and marketing.
We developed new name options and identified a process for name selection that included a series of polls, a report, and, finally, trademarking. The brand work included a logo, visual identity, new […]
The New Israel Fund needed to articulate their purpose to their diverse audience —followers, donors, supporters, grantees, grantors, and progressive communities around the world with interests in Israel — and present it with consistent identity and language.
We developed ‘Say Yes to a Better Israel,’ a statement that coupled with their actions and words that support […]
Design for a series of public art performances on the streets of Washington, DC. The goal was to maintain a strong identity and yet highlight each performer with individual visual attention. A series of “marks the spot” logos were created.
services provided: design, design strategy
Momentmag.com publishes some of the best content there is on issues and ideas from the world of Jewish politics, culture and religion.
Moment was sending out enewsletters 3x per week to a list of about 5,000 subscribers. When we started to examine the performance of the enewsletter, they had recently added another 14,000. Their open rate […]
Keppler Speakers was seeking a plan to increase the results from their marketing. A content marketing plan was developed that was kicked off by releasing the useful live-guide, the Hiring Speakers Toolkit. The Toolkit is a quasi-microsite, housed within their organizational site, that is updated on a regular basis.
The content marketing program will also lead to […]
After a restructure and redesign, the publication was revitalized, resulting in a 15% increase in advertising revenue within the first six issues. Before then, ad sales for the Commercial Finance Association’s flagship publication, The Secured Lender, were flat and reader engagement was low.
services provided: print publication redesign and restructure
Yes, Bussolati designs magazines. We decided to let the world know and what happened next? We won a prestigious Gold Award from Graphis. The short list of Gold winners reads like a Who’s Who of advertising around the world. And we were included! Man it felt good. Can you imagine, though, how good it felt […]
The monthly magazine for the members of the State Bar of Wisconsin has great content but finding one image to represent all of the content in any one issue is challenging. So when an image is found, it can’t be eliminated because it is not an easy image to make work with cover copy. So […]
The American School Counselor Association is in the enviable position of having steady growth in members and attendees. What success. Bussolati designs their bimonthly magazine and we also help with their other marketing efforts, like app graphics, logos, and this project… their annual conference in Philadelphia – another big success for ASCA.