Monica Bussolati, Principal and Content Strategy Director at Bussolati Associates spoke about the hottest tool to drive member retention – content  – at the 2012 Association Media & Publishing Annual Meeting 2012, in Baltimore, MD.

The AM&P Annual Meeting is the ultimate learning and networking event for association and nonprofit publishers and communicators.

About AM&P
For more than 30 years, Association Media & Publishing has served the professionals and publications that educate, inform and engage members of trade and membership associations. The organizational mission is to enhance the effectiveness of print and electronic publications professionals to meet their association’s communication and business goals.
LinkedIn: http://www.linkedin.com/in/monicabussolati
Twitter:  @bussolati