I was enjoying a listserv thread about membership analytics. One person posted some pretty interesting stuff about their methodology to define and measure member engagement. It seemed like a robust process. I was intrigued. […]
Many association editorial departments have seen their resources cut: less budget, less team members, at the same time social and rich media demands are increasing the workload.
There are things that can help you perform in the face of these realities, like employing time shifting, creating a content governance system, having a razor sharp organization-wide content […]