Measuring member engagement all the way to the buy?

I was enjoying a listserv thread about membership analytics. One person posted some pretty interesting stuff about their methodology to define and measure member engagement. It seemed like a robust process. I was intrigued. […]

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Prove The Need For More Resources For Your Editorial Department with Your Analytics

Many association editorial departments have seen their resources cut: less budget, less team members, at the same time social and rich media demands are increasing the workload.

There are things that can help you perform in the face of these realities, like employing time shifting, creating a content governance system, having a razor sharp organization-wide content […]

The Secret To Getting Your Magazine Content Seen By More People

You’re already short on time and new channels seem to keep appearing for your content. A magazine needs support of its content and social media can get your content seen by more of your members as well as start working on converting new readers. But there are still only so many hours in the day or hands […]