Content: The Hottest Member Retention Tool Around

If you are an association content curator, perhaps part of an editorial team, behold your power. You hold one of the hottest tools to drive retention: your content!

Like any tool, it matters how you use it.

Content curation is demanding on resources, so how do you keep your content working for you, not you working for […]

7 Tips to Harness the Power of Creativity to Evolve Your Magazine

Check out the article and discussion over on Blurb, AM&P’s blog.

Just about everything in publishing has evolved in response to changes in technology, delivery and consumer habits/expectations. Your team has probably changed too. But profound change is hard to achieve and even harder to sustain. We are offering 7 tips to effect change for your […]

Content Managers Must “Sit” Together

In associations, editorial teams usually have their offices situated close together. Nearby might be the creative department that produces the content products, like the website or magazine. But where are the other content managers in the organization: the web, meetings or membership content teams?

If your organization is like most, the layout of your offices was […]