Top 10 List: Barriers To Creating An Association Content Strategy

Everyone knows that if they are creating content, they need a content strategy and yet in a study we conducted last year on Association Content Marketing Readiness the bad news was that only one in four associations reported having a content strategy.

The really bad news, however, is that after speaking with a couple of the […]

Why Create Content for Your Nonprofit?

Nonprofits are confused about why they are creating content. I hear too often from associations that they create content to engage or as a member benefit. And that is missing the real goal.

A business of any kind – whether a non profit, a software company, or even a hospital – creates content for one reason. […]

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Content Strategy: Read Twice, Call Us In The Morning

Most people who have high cholesterol have no symptoms other than their LDL number that gives only their doctor grief. The impact of elevated ‘bad cholesterol’ levels is being hotly debated, but for those with a risk for heart disease, most agree that lowering that number via meds is advisable.

But many of the ideal candidates […]

One Easy (and Overlooked) Way to Get Content Marketing Results

Q: What is the least expensive original content for you to deliver?
A: The content that you have already created.

Many organizations that are delivering content daily – enewsletters, blogs, articles, enewsletters, Facebook posts, instagrams, tweets, etc. – yet they do not have a formalized plan for repurposing their content.

Repurposing takes a plan that starts, well, at […]

Culture #Fail Kills The Content Marketing Star

Let’s say the top content marketing firm in the world is taking on your organization as a client – and they are doing all of your content marketing pro bono. Silly, but hang with me a little. And don’t worry, no one in your organization will lose their job due to redundancy.

So the firm gets kickin’. […]

Assists and Content Marketing Success

I received an enewsletter from the terrific team at The Sales Lion, a new blog post was live on their site. But this is that weird week with just a few days before 2015 hits and I […]

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Content Marketing Thinking Drives Results For Associations

Content marketing is an everyday effort that we know benefits the audience, but also delivers many benefits to the business itself, like deeper audience engagement than traditional outbound marketing ever offered and also as an internal culture influencer. A business that gives and helps, as content marketers do, must have a keen understanding of their […]

How to Get Your Association Content to Perform

Certainly creating great content is key, but alone it is not enough. It comes down to what you need to be doing before, during and after you create your content.

BEFORE you create content you need a content strategy and you need to know your audience. 
Before: Content strategy.
Creating a content strategy, among other things, is defining […]

Association Content Marketers: Either Become the Expert or Hire One

Really, it’s both.

Associations create quite a bit of marketing. If you work at one then you might be thinking, yeah a lot… for membership, for conferences, for certifications or CEUs, for volunteer recruitment. There’s the direct mail, the brochures, the programs. The eblasts, the banner ads, the micro sites, the website, the display ads. The amount would be a welcome account for almost any agency in the world. […]