The Trajectory of Your Content Might Be Headed For Disaster, Unless…

Unless you have a content strategy that delivers a data-driven understanding of your customers, you are not achieving all that you can with your content.

Trajectory: the path that a moving object follows through space as a function of time. Wikipedia

A lot impacts trajectory; speed, distance, height, angle, weight of moving object, and the environment (think […]

How to Create a Content Strategy in 9 Steps

Avoid adding to the online noise by creating content that matters to your buyers. And the best way to get your content to move your audience to take a desired action is to have your content resonate with them.

“Tactics without strategy is the noise before defeat. Strategy without tactics is the slowest route to victory.”
General Sun […]

What is Essential Today In A Website? 9 Answers.

After all of the time and money you will invest, what you should get from a new site is this: a high-performing website. What exactly does that mean? What are the criteria that you will use to sit back after launch and say ‘ahhh, we done good!’?

This is what companies typically report that they are […]

10 Definitions of Content Strategy

What is content strategy? These definitions come from different sources and they each see it slightly differently. Send us yours!

Content teams want a content strategy, philosophically they understand that they should have one. Understanding what a content strategy is exactly, is a place to start.

We have to start here with the de facto definition:
Planning for […]

Association Editorial Process: Looks A Lot Like Content Marketing (Or It Should)

I caught an interesting post recently from a writer describing what her editors look for and why they hire her. Her list shows how a content marketing process has supplanted the editorial processes of just even a few years ago. Look at a few of the qualities she lists as desirable and beneficial to editors:

• […]

3 Things That Can Flatten Your Association Content Strategy

So your content team has pushed and succeeded in getting budget allocated to develop a content strategy! Congrats! What a difference this is going to make in your content workload and results. You sold it up, it wasn’t easy and now you’re on your way!

But. Yeah, I hate that word too, but there is a but here. There are some […]

How Hooked Are Your Association’s Members?

True story – A forprofit company stole the coveted position of being the leader in online education away from a well-established association in the health care space – along with the loyalty of the association’s own members.

This is not an isolated incident. Associations are no longer the only game in town when it comes to […]

Blog Success: Lessons From the Odyssey

I am reading a children’s version of the Odyssey to my son as his bedtime story this week. War, weapons, ships, Cyclops, what’s not to love for a 5-year old boy? We learn that our hero King Odysseus is off fighting the Trojan War, while his Queen Penelope awaits his return to the kingdom of […]

My Favorite Tips From CM World 2012 Speakers

These Are The Top Things I Was Looking Forward To At #CMWorld 2012
• Tips for becoming a Content Machine, and
• How to harness creativity for driving innovative content ideas
• How to sell content marketing to the c-suite
• Bringing home actionable ideas about how to achieve more with content marketing
• Reconnecting with the content marketers that […]