Top 10 List: Barriers To Creating An Association Content Strategy

Everyone knows that if they are creating content, they need a content strategy and yet in a study we conducted last year on Association Content Marketing Readiness the bad news was that only one in four associations reported having a content strategy.

The really bad news, however, is that after speaking with a couple of the […]

Content Strategy: Read Twice, Call Us In The Morning

Most people who have high cholesterol have no symptoms other than their LDL number that gives only their doctor grief. The impact of elevated ‘bad cholesterol’ levels is being hotly debated, but for those with a risk for heart disease, most agree that lowering that number via meds is advisable.

But many of the ideal candidates […]

3 Things That Don’t Matter in Association Websites

You know those rotating images… sliders, carousels, rotators, by any name they are useless. They are #1 on Things That Don’t Matter. Except in one way. […]

One Association’s Journey That Led to Zero in on a Content Strategy

There were more than a few challenges, but perhaps what no one knew was that one solution was going to make a dent in all of them.

Silos. Resistance to change. Things being done the same way without questioning. Roles aligned with old processes. Same for team structure. Content redundancies. Lack of guidance about what should […]

Content Marketing Thinking Drives Results For Associations

Content marketing is an everyday effort that we know benefits the audience, but also delivers many benefits to the business itself, like deeper audience engagement than traditional outbound marketing ever offered and also as an internal culture influencer. A business that gives and helps, as content marketers do, must have a keen understanding of their […]

End the Shorter Content is Better Debate: Lesson from OSU Marching Band

Shorter is not better when is comes to online content. Only better is better.

Better at informing, better at helping or better at entertaining. Shorter is only shorter, although, yes, better can also be shorter but better is not defined by it’s brevity.

Not sold? Wanna bet I can get you to watch a 9-minute video by […]

Content Strategy vs Content Marketing: A conversation

A content strategist and a content marketer walk into a bar. The result is an interesting discussion about these two disciplines and the chatter around them. Stay tuned for the full story, but I think the keywords of the conversation are interesting enough to share.
business goals
change management
content marketing
content marketing strategy
content strategist
content strategy
creating content
inbound marketing
marketing strategy
surrounding […]

Why You Needed A Content Strategy (Yesterday)

Having a content strategy answers some big questions like ‘where to post our content’ and ‘how much content should we produce,’ ‘what kind of tone and language should we use.’ But the big compelling reason for a content strategy is to drive more business acquired from your content efforts.

More on-target content = more business for […]

Our Favorite Definition of Content Strategy

Lots of content is being produced and yet few are doing so with a formalized content strategy. Joe Pulizzi, founder of the Content Marketing Institute kicked off Content Marketing World ‘13 sharing that most companies still don’t have a formalized content strategy.

What a miss. A miss that is hard to measure the lack thereof – but it’s not […]