What #ASAE13 Wanted To Know About #ContentStrategy

I was lucky enough to have a well-attended session at ASAE13 where I was presenting about content strategy. Thanks to @StaceyBoyd for taking and posting this photo (I hope you eventually found a seat.)

One of the reasons I present is that it is a singular opportunity to have a dialog with many associations to learn […]

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Before New Logo or Brand, Think Content Strategy

Ten years ago, a business had many fewer opportunities to engage with their audience and therefore the few touch points they had were quite important. Resources galore were invested into taglines, logos and visual brands.

While those elements are still an important part of your brand experience, the marketing machine around them needs the attention first […]

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Why Associations Don’t Have A Content Strategy

Marketing strategy, social media strategy and now content strategy. Because we are an information-sharing economy and associations, like corporations as well as the local furniture store, are using content to engage and move audiences to take action, a strategy for your content creation and delivery must be in your toolkit.

But most associations don’t have a […]

The Case for Associations Adopting World Class Content Processes

Associations now face competition from for-profit companies in ways they didn’t in the past. And the competition comes in the form of content that is capturing the attention of association audiences. Their superb content is delivered through contemporary processes that are tested and refined, with a data-driven understanding of the audience and utilizing state-of-the-art technologies.

It […]

Test: Do You Really Have a Content Strategy

Last year we conducted an Association Content Marketing Readiness Survey. The bad news was that only one in four associations reported having a content strategy. The really bad news is that after speaking with a couple of the respondents who said they have an organization-wide content strategy, we discovered that most were confusing a strategy […]

The Trajectory of Your Content Might Be Headed For Disaster, Unless…

Unless you have a content strategy that delivers a data-driven understanding of your customers, you are not achieving all that you can with your content.

Trajectory: the path that a moving object follows through space as a function of time. Wikipedia

A lot impacts trajectory; speed, distance, height, angle, weight of moving object, and the environment (think […]

How to Create a Content Strategy in 9 Steps

Avoid adding to the online noise by creating content that matters to your buyers. And the best way to get your content to move your audience to take a desired action is to have your content resonate with them.

“Tactics without strategy is the noise before defeat. Strategy without tactics is the slowest route to victory.”
General Sun […]

Why Are You Producing Content?

In a recent post we took another look at the importance of identifying your ‘why’ as a tool to affect change.  In this case, to stimulate collaboration enabling an organization to more successfully satisfy their membership’s hunger for more and better content.

 

We all know what content can do for an organization, including achieving top level business goals. […]

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Content and Collaboration, Two Great Tastes…

I caught a good article recently, “The increasing importance of internal collaboration” by Jamie Notter — you probably know about him, he specializes in building stronger organizational cultures.

Notter is spot on when he says, “Today’s environment requires speed, which, in turn, requires the people and departments in your organization to collaborate effectively. Friction there slows […]