10 Definitions of Content Strategy

What is content strategy? These definitions come from different sources and they each see it slightly differently. Send us yours!

Content teams want a content strategy, philosophically they understand that they should have one. Understanding what a content strategy is exactly, is a place to start.

We have to start here with the de facto definition:
Planning for […]

3 Things That Can Flatten Your Association Content Strategy

So your content team has pushed and succeeded in getting budget allocated to develop a content strategy! Congrats! What a difference this is going to make in your content workload and results. You sold it up, it wasn’t easy and now you’re on your way!

But. Yeah, I hate that word too, but there is a but here. There are some […]

How Hooked Are Your Association’s Members?

True story – A forprofit company stole the coveted position of being the leader in online education away from a well-established association in the health care space – along with the loyalty of the association’s own members.

This is not an isolated incident. Associations are no longer the only game in town when it comes to […]

End the Shorter Content is Better Debate: Lesson from OSU Marching Band

Shorter is not better when is comes to online content. Only better is better.

Better at informing, better at helping or better at entertaining. Shorter is only shorter, although, yes, better can also be shorter but better is not defined by it’s brevity.

Not sold? Wanna bet I can get you to watch a 9-minute video by […]

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Lessons From Star Trek TNG: Three Steps to Ensure that You Write in Their Language

Although, I watched a few issues Of Star Trek: The Next Generation, a show from the early 90s, I didn’t watch it regularly. But, I saw one episode that I found poetic and profound. In the episode called Darmok and Jalad on The Ocean, the people called The Children of Tamar were considered incomprehensible by […]

First Step in Creating and Curating Content is Content Strategy. No Exceptions.

Content strategy is like food and water, you need it and there shouldn’t be any question that an organization can go without it.

No Exceptions.

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Prove The Need For More Resources For Your Editorial Department with Your Analytics

Many association editorial departments have seen their resources cut: less budget, less team members, at the same time social and rich media demands are increasing the workload.

There are things that can help you perform in the face of these realities, like employing time shifting, creating a content governance system, having a razor sharp organization-wide content […]

Nondues revenue ideas are closer than you think.

Associations regularly censor expert’s voices.

Like associations, there are companies who market with their content and as a result have a trove of information that could be useful to your audience. Their expertise is in a niche area and if properly packaged could be a valuable offering. But, associations don’t want to hear from them.

Associations only want their […]

The Secret To Getting Your Magazine Content Seen By More People

You’re already short on time and new channels seem to keep appearing for your content. A magazine needs support of its content and social media can get your content seen by more of your members as well as start working on converting new readers. But there are still only so many hours in the day or hands […]