Answer These Questions About Your Buyers Or Your Content Will Be A Miss

It’s gonna be hard for you to give me what I want. For one simple reason: you haven’t asked me (your audience) what I want.

If you don’t know what I want or need, and it has changed from just six months ago, you’re not going to deliver content that is going to engage me.

Sure, you can […]

The Trajectory of Your Content Might Be Headed For Disaster, Unless…

Unless you have a content strategy that delivers a data-driven understanding of your customers, you are not achieving all that you can with your content.

Trajectory: the path that a moving object follows through space as a function of time. Wikipedia

A lot impacts trajectory; speed, distance, height, angle, weight of moving object, and the environment (think […]

My Favorite Tips From CM World 2012 Speakers

These Are The Top Things I Was Looking Forward To At #CMWorld 2012
• Tips for becoming a Content Machine, and
• How to harness creativity for driving innovative content ideas
• How to sell content marketing to the c-suite
• Bringing home actionable ideas about how to achieve more with content marketing
• Reconnecting with the content marketers that […]

The Difference Between Content Marketers and Publishers

Content marketers publish. Publishers content market. But they are not the same. Yet.

Content Marketers publish content, but they also:
• develop lead generation
• lead nurturing
• optimize their content
• track and measure
• innovate new content ideas to reach specific personas
• innovate new content ideas customized for niche networks
• take calculated risks
• establish success metrics and micro-goals
• curate content
• […]