Before New Logo or Brand, Think Content Strategy

Ten years ago, a business had many fewer opportunities to engage with their audience and therefore the few touch points they had were quite important. Resources galore were invested into taglines, logos and visual brands.

While those elements are still an important part of your brand experience, the marketing machine around them needs the attention first […]

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10 Definitions of Content Strategy

What is content strategy? These definitions come from different sources and they each see it slightly differently. Send us yours!

Content teams want a content strategy, philosophically they understand that they should have one. Understanding what a content strategy is exactly, is a place to start.

We have to start here with the de facto definition:
Planning for […]

Don’t Waste Your Time With A #WebsiteRedesign

While design will always be important, it is no longer the driver of a new website process. At the same time design is becoming more important, its primary role is to help the site perform. It serves in a supporting role to aid the other areas that are more critical to achieving a brand’s goals.

The […]