Top 10 List: Barriers To Creating An Association Content Strategy

Everyone knows that if they are creating content, they need a content strategy and yet in a study we conducted last year on Association Content Marketing Readiness the bad news was that only one in four associations reported having a content strategy.

The really bad news, however, is that after speaking with a couple of the […]

10 Definitions of Content Strategy

What is content strategy? These definitions come from different sources and they each see it slightly differently. Send us yours!

Content teams want a content strategy, philosophically they understand that they should have one. Understanding what a content strategy is exactly, is a place to start.

We have to start here with the de facto definition:
Planning for […]

Association Editorial Process: Looks A Lot Like Content Marketing (Or It Should)

I caught an interesting post recently from a writer describing what her editors look for and why they hire her. Her list shows how a content marketing process has supplanted the editorial processes of just even a few years ago. Look at a few of the qualities she lists as desirable and beneficial to editors:

• […]

Content: The Hottest Member Retention Tool Around

If you are an association content curator, perhaps part of an editorial team, behold your power. You hold one of the hottest tools to drive retention: your content!

Like any tool, it matters how you use it.

Content curation is demanding on resources, so how do you keep your content working for you, not you working for […]

7 Tips to Harness the Power of Creativity to Evolve Your Magazine

Check out the article and discussion over on Blurb, AM&P’s blog.

Just about everything in publishing has evolved in response to changes in technology, delivery and consumer habits/expectations. Your team has probably changed too. But profound change is hard to achieve and even harder to sustain. We are offering 7 tips to effect change for your […]

The Secret To Getting Your Magazine Content Seen By More People

You’re already short on time and new channels seem to keep appearing for your content. A magazine needs support of its content and social media can get your content seen by more of your members as well as start working on converting new readers. But there are still only so many hours in the day or hands […]

Are You Mapping Your Editorial Content Too Late?

How do you communicate to your team how you envision your content’s map once your editorial lineup is done. An important part of the topic idea is how much and where you plan to push it out there. And planning your content’s map needs to be determined as early as possible in order to allocate resources […]

Content Managers Must “Sit” Together

In associations, editorial teams usually have their offices situated close together. Nearby might be the creative department that produces the content products, like the website or magazine. But where are the other content managers in the organization: the web, meetings or membership content teams?

If your organization is like most, the layout of your offices was […]