The Difference Between Content Marketers and Publishers

Content marketers publish. Publishers content market. But they are not the same. Yet.

Content Marketers publish content, but they also:
• develop lead generation
• lead nurturing
• optimize their content
• track and measure
• innovate new content ideas to reach specific personas
• innovate new content ideas customized for niche networks
• take calculated risks
• establish success metrics and micro-goals
• curate content
• […]

The Killer Tool for Choosing a Digital Magazine Provider

Choosing a digital magazine provider these days is like comparing apples with oranges, with clementines, with cuties, with ugly fruit. Here is the killer tool for choosing a digital magazine provider.

Considering moving your print magazine online using a digital provider or switching providers? Or you just want to know what they offer and how they stack up: […]

4 Ways Associations and Their Magazines can Evolve

Organizations provide useful content to their members through many channels – content marketing at its best.

But what qualifies as ‘useful’ has changed in the face of the abundance of information available on the web, which is often free, and also due to the changing face of membership.

Many association magazines are received as part of the membership dues […]