Habit can powerfully differentiate digital magazine content from the mountain of information available online.Although I am a fan of (and even design) digital magazines, I still love when a new print issue of a magazine arrives in the mail. I am the type that loses track of time and when I see the spine or the […]
Content marketers publish. Publishers content market. But they are not the same. Yet.
Content Marketers publish content, but they also:
• develop lead generation
• lead nurturing
• optimize their content
• track and measure
• innovate new content ideas to reach specific personas
• innovate new content ideas customized for niche networks
• take calculated risks
• establish success metrics and micro-goals
• curate content
Many association editorial departments have seen their resources cut: less budget, less team members, at the same time social and rich media demands are increasing the workload.
There are things that can help you perform in the face of these realities, like employing time shifting, creating a content governance system, having a razor sharp organization-wide content […]
Check out the article and discussion over on Blurb, AM&P’s blog.
Just about everything in publishing has evolved in response to changes in technology, delivery and consumer habits/expectations. Your team has probably changed too. But profound change is hard to achieve and even harder to sustain. We are offering 7 tips to effect change for your […]
Choosing a digital magazine provider these days is like comparing apples with oranges, with clementines, with cuties, with ugly fruit. Here is the killer tool for choosing a digital magazine provider.
Considering moving your print magazine online using a digital provider or switching providers? Or you just want to know what they offer and how they stack up: […]
Organizations provide useful content to their members through many channels – content marketing at its best.
But what qualifies as ‘useful’ has changed in the face of the abundance of information available on the web, which is often free, and also due to the changing face of membership.
Many association magazines are received as part of the membership dues […]