Associations, Do You Know Which Marketing Activities Are Working Best?

From a marketing-themed issue of the Harvard Business Review: when it comes to marketing “most organizations are stuck in the last century.” […]

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2014: The Year That Content Marketing Will Die

Years ago, Seth Godin said ‘content marketing is the only marketing left.’ His sage observation was a only a little ahead of its time, but in 2014 the term content marketing is truly dead because now it is simply marketing. […]

Start by abandoning your assumptions to get to ‘The Big Idea.’

There is a rising demand for the “Big Idea.” Sometimes-allusive, but always results-delivering. The Big Idea is the move you make that generates more press for your product than ten PR firms could have accomplished. The Big Idea makes your product or service more in demand. And in some cases, The Big Idea makes your […]