From a marketing-themed issue of the Harvard Business Review: when it comes to marketing “most organizations are stuck in the last century.” […]
Let’s say the top content marketing firm in the world is taking on your organization as a client – and they are doing all of your content marketing pro bono. Silly, but hang with me a little. And don’t worry, no one in your organization will lose their job due to redundancy.
So the firm gets kickin’. […]
I received an enewsletter from the terrific team at The Sales Lion, a new blog post was live on their site. But this is that weird week with just a few days before 2015 hits and I […]
Certainly creating great content is key, but alone it is not enough. It comes down to what you need to be doing before, during and after you create your content.
BEFORE you create content you need a content strategy and you need to know your audience.
Before: Content strategy.
Creating a content strategy, among other things, is defining […]
Although I am working on a flu redux, last night I decided to throw caution to the wind and have a glass of wine with dinner. I opted for a Malbec with a screw cap; that low barrier to entry calling my name. Remember when screw caps used to signify poor quality wine? Boone’s Farm. […]
It all comes down to this. There’s great content, then there’s great results from your content marketing. The former doesn’t always lead to the latter
It reminds me of the late-night-standin’-around-a-dirty-kitchen-at-a-dinner-party musings of an undiscovered great American novel, lost to us all in a drawer somewhere. My contribution to the absurd premise is that it can’t […]
We always start the discussion with a new client by asking about your goals for this redesign and why its a priority now? And more often than not, there are no goals that are measurable.
Results of freshening up or contemporizing a look/feel are ultimately evaluated by the publication team, and because we have an enjoyable and […]
Two associations in two weeks. Both not measuring the ROI of their content marketing. This kills me, and it should be killing them, but it isn’t. No shame, no culpability in sharing that their web content generates no leads, their editorial content can’t be connected to any specific business goals.
Why would any business invest resources […]