Associations, Do You Know Which Marketing Activities Are Working Best?

From a marketing-themed issue of the Harvard Business Review: when it comes to marketing “most organizations are stuck in the last century.” […]

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Culture #Fail Kills The Content Marketing Star

Let’s say the top content marketing firm in the world is taking on your organization as a client – and they are doing all of your content marketing pro bono. Silly, but hang with me a little. And don’t worry, no one in your organization will lose their job due to redundancy.

So the firm gets kickin’. […]

Assists and Content Marketing Success

I received an enewsletter from the terrific team at The Sales Lion, a new blog post was live on their site. But this is that weird week with just a few days before 2015 hits and I […]

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Content Marketing Thinking Drives Results For Associations

Content marketing is an everyday effort that we know benefits the audience, but also delivers many benefits to the business itself, like deeper audience engagement than traditional outbound marketing ever offered and also as an internal culture influencer. A business that gives and helps, as content marketers do, must have a keen understanding of their […]

How to Get Your Association Content to Perform

Certainly creating great content is key, but alone it is not enough. It comes down to what you need to be doing before, during and after you create your content.

BEFORE you create content you need a content strategy and you need to know your audience. 
Before: Content strategy.
Creating a content strategy, among other things, is defining […]

Are You Prepared For Content Marketing Getting Harder?

Although I am working on a flu redux, last night I decided to throw caution to the wind and have a glass of wine with dinner. I opted for a Malbec with a screw cap; that low barrier to entry calling my name. Remember when screw caps used to signify poor quality wine? Boone’s Farm. […]

Great Content Versus Great Content Marketing Results

It all comes down to this. There’s great content, then there’s great results from your content marketing. The former doesn’t always lead to the latter

It reminds me of the late-night-standin’-around-a-dirty-kitchen-at-a-dinner-party musings of an undiscovered great American novel, lost to us all in a drawer somewhere. My contribution to the absurd premise is that it can’t […]

Why Redesign Your Magazine and How Much Should it Cost?

We always start the discussion with a new client by asking about your goals for this redesign and why its a priority now? And more often than not, there are no goals that are measurable.

Results of freshening up or contemporizing a look/feel are ultimately evaluated by the publication team, and because we have an enjoyable and […]

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Death by (No) ROI

Two associations in two weeks. Both not measuring the ROI of their content marketing. This kills me, and it should be killing them, but it isn’t. No shame, no culpability in sharing that their web content generates no leads, their editorial content can’t be connected to any specific business goals.

Why would any business invest resources […]

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