How Many Leads Should Your Association Content Deliver?

Associations are producing content, tons of it. Kudos, well done! The sheer volume is enviable by anyone in marketing, and it is not only quantity, it is quality. You have set the bar for tapping SMEs for continual delivery of great content.

So, are you wondering how many leads your content efforts – articles, blog posts, […]

6 Ways To Achieve Greatness With Your Content

You’ll achieve greatness with your content if:
• you have measurable goals for each content piece
• your content is created for carefully defined audience personas
• you can identify the ROI of every content effort
• your content delivers prospects for new members, attendees or donors
• your content process is efficient and effective
• you close the loop between […]

Content: The Hottest Member Retention Tool Around

If you are an association content curator, perhaps part of an editorial team, behold your power. You hold one of the hottest tools to drive retention: your content!

Like any tool, it matters how you use it.

Content curation is demanding on resources, so how do you keep your content working for you, not you working for […]

Are You Mapping Your Editorial Content Too Late?

How do you communicate to your team how you envision your content’s map once your editorial lineup is done. An important part of the topic idea is how much and where you plan to push it out there. And planning your content’s map needs to be determined as early as possible in order to allocate resources […]

9 Steps To Determine If Your Publication Needs A Redesign

Why is the ‘r-word’ being uttered, who first brought it up? Did it come from the publisher or the publication’s social media manager? Are the reasons compelling enough to look deeper into whether this is the right next step? Take this fast quiz and see what you think. (And, if the answer to a redesign […]

The Big Idea, Not The Same Idea

As I was writing this today, I was emailing with an editor who was looking for some stats about marketing budgets to help bolster his request for a larger budget for his publication’s marketing. He had succeeded in increasing subscriptions in the past through marketing campaigns, but most of the increase was lost at renewal […]