You know those rotating images… sliders, carousels, rotators, by any name they are useless. They are #1 on Things That Don’t Matter. Except in one way. […]
But not all visitors are created equal, are they? Websites have come a long way since they were online brochures, but many sites are not performing any better than if they were still just that.
If you’re approaching a website design, you’re keenly aware of all of the moving parts and demands, but the main purpose […]
Unless your website is working 24-7 to grow your business, it is not performing. Just a couple of years ago a site that was part information and part brochureware was acceptable and useful. And it used to be a valid goal to watch for an increase in the number of unique visitors. But that’s not […]